Leeds United Fan Culture: Fanzines and Publications

The matchday ritual for a Leeds United supporter isn’t complete without the rustle of a fanzine being passed down the row. For decades, these independently produced publications have been the lifeblood of fan expression at Elland Road, offering an unfiltered perspective that mainstream media rarely captures. Unlike the polished club magazine, fanzines are raw, passionate, and often irreverent—written by fans, for fans. They document the highs and lows of following Leeds through promotion battles, relegation heartbreaks, and the relentless march of modern football. This glossary explores the key terms, publications, and traditions that define this unique corner of Yorkshire fan culture.

The Matchday Magazine (Official Programme)

The glossy, club-sanctioned programme sold at every home game. It typically features interviews with players, manager notes, opposition analysis, and historical features. While professionally produced, it naturally toes the party line, avoiding criticism of the team or boardroom decisions. For many fans, it’s a collectible souvenir rather than a source of candid opinion.

Fanzine

A self-published, non-commercial magazine created by supporters, often sold outside the stadium on matchdays. Fanzines are the heartbeat of independent fan culture at Leeds United. They thrive on humour, sarcasm, and unfiltered commentary—whether celebrating a promotion or dissecting a disastrous run of form. The tradition dates back to the 1970s, but it exploded in the 1980s and 1990s as a counterbalance to sanitised club media.

The Square Ball

The most prominent and longest-running Leeds United fanzine, launched in the late 1980s. Named after the simple but effective passing style that Don Revie’s great teams employed, it has evolved from a photocopied staple to a polished digital publication and podcast network. The Square Ball is known for its literary quality, sharp wit, and willingness to tackle uncomfortable topics—from boardroom politics to the emotional toll of supporting the club. It remains a cornerstone of Leeds fan media.

Marching on Together

Another classic fanzine, named after the club’s famous anthem. It emerged in the early 1990s and quickly became a staple for fans seeking a different voice. While The Square Ball leans toward longer essays, Marching on Together often features shorter, punchier pieces, cartoons, and letters from readers. It captures the immediacy of terrace culture.

Zine (Modern Variant)

A contemporary, often aesthetically driven descendant of the traditional fanzine. Modern zines are smaller, more visual, and frequently focus on specific themes—like the history of a particular stand, the poetry of a season, or the art of matchday photography. They’re sold at independent bookshops and online, reaching a younger generation of Leeds fans who might not remember the photocopier-and-stapler era.

The Terrace

Not a publication, but the spiritual home of fanzine culture. The terraces at Elland Road—especially the Kop—are where the raw material for fanzines is generated. Chants, debates, and spontaneous reactions to the game are the lifeblood of the content. Fanzines reflect the voice of the terrace, not the press box.

Editorial Independence

The core principle that distinguishes a fanzine from official club media. Editors and writers are not paid by the club, nor do they answer to any marketing department. This independence allows them to criticise the manager’s tactics, question a player’s commitment, or mock an opposition chairman without fear of reprisal. It’s why fans trust fanzines more than the matchday programme.

The Kop

The largest stand at Elland Road, traditionally housing the most vocal supporters. Fanzines often feature sections dedicated to Kop culture—chants, songs, and the unique atmosphere that defines home games. The Kop’s identity is inseparable from the fanzine movement; many writers started their journey standing in that very stand.

Matchday Seller

The volunteer or semi-professional who hawks fanzines outside the ground before kick-off. These sellers are often characters in their own right—loud, opinionated, and deeply embedded in the fan community. Buying a fanzine from a seller is a ritual; it’s a handshake between the writer and the reader.

The Leeds Review

A more recent entrant into the fanzine scene, focusing on match analysis and tactical breakdowns. It appeals to fans who want deeper insight into Daniel Farke’s pressing tactics or the development of Leeds United Academy graduates. It’s less about humour and more about informed, critical discussion.

Fanzine Library

A collection of back issues, often held by dedicated fans or local archives. These libraries are invaluable for researchers and historians, preserving the raw, unfiltered reactions to key moments—like the 1992 First Division title win under Howard Wilkinson, the 2020 Championship triumph, or the 2023 relegation. They are time capsules of fan emotion.

Self-Publishing

The production method that defines fanzines. In the pre-digital era, this meant photocopiers, scissors, and glue sticks. Today, it involves desktop publishing software and print-on-demand services. The spirit remains the same: a small group of fans creating something from scratch, driven by passion rather than profit.

The Fanzone

A designated area outside Elland Road where fanzines are traditionally sold. It’s a chaotic, vibrant space where sellers compete for attention, fans debate the latest team news, and the pre-match energy builds. For visitors unfamiliar with Yorkshire fan culture, it’s the first taste of the club’s independent spirit.

The Scratching Shed

A historical fanzine from the 1990s, named after the old stand at Elland Road. It was known for its irreverent tone and willingness to target players and managers with brutal honesty. Though no longer in print, it set a template for later publications.

Digital Fanzine

The online evolution of the print fanzine. Many traditional fanzines now have websites, Substack newsletters, or Patreon pages. They retain the independent voice but reach a global audience. The Square Ball, for example, produces daily content and a popular podcast alongside its quarterly print edition.

Podcast Fanzine

A podcast that adopts the editorial stance and tone of a fanzine. These shows are often produced by the same people behind the print version, extending the conversation beyond matchday. They provide a platform for longer discussions about Daniel Farke’s squad rotation, the impact of Brenden Aaronson’s form, or the significance of the Championship 2024/25 title.

The Fanzine Culture

The broader phenomenon of fan-produced media. It includes not just publications but also blogs, forums, and social media accounts. At Leeds United, this culture is deeply rooted in Yorkshire’s working-class identity—self-reliant, sceptical of authority, and fiercely loyal to the club.

The Elland Road Roar

A short-lived but influential fanzine from the early 2000s, known for its campaign against perceived mismanagement by the club’s board. It exemplified the fanzine’s role as a watchdog, holding power to account when official channels remained silent.

Fanzine Swap

A tradition among fans attending away games, where they trade copies of their club’s fanzine with opposition supporters. It’s a gesture of mutual respect and curiosity, offering a glimpse into another fanbase’s psyche. A Leeds fan might pick up a Liverpool fanzine at Anfield, and vice versa.

The Fanzine Archive at Leeds Central Library

A physical collection of fanzines held by the local library service. It preserves the history of fan expression for future generations. For anyone researching the evolution of Leeds United fan culture, it’s an essential resource.

Fanzine as Historical Document

Beyond entertainment, fanzines serve as primary sources for social and football historians. They capture the mood of the moment—the anger after a defeat, the euphoria of a promotion, the grief of a relegation. They are unfiltered, unpolished, and invaluable.

The Fanzine Community

The network of writers, sellers, and readers who sustain the culture. It’s a loose, organic community bound by a shared love of Leeds United and a belief in the importance of independent voices. It’s not a formal organisation; it’s a movement.

What to Check When Exploring Leeds Fanzines

  • Authenticity: Ensure the publication is genuinely independent, not a club-adjacent marketing exercise. Check the editorial line—does it criticise the board when warranted?
  • Availability: Most fanzines are sold outside Elland Road before home games. For digital versions, check their websites or social media pages.
  • Tone: Fanzines vary from humorous to analytical. Sample a few issues to find one that matches your taste.
  • Continuity: Some fanzines are one-offs or short-lived. For a sustained perspective, stick with established titles like The Square Ball.
  • Legal Status: Fanzines operate in a grey area regarding trademark and copyright. Reputable ones avoid using club crests without permission and focus on fair use commentary.
For a deeper dive into the broader fan culture at Elland Road, explore our guide on Yorkshire fan traditions and learn how to navigate the Leeds United fan forum etiquette for engaging discussions. If you’re new to the community, our hub on fan culture at Elland Road is the perfect starting point.
Marcus Walsh

Marcus Walsh

fan culture and community writer

Marcus Henshaw has been a season ticket holder at Elland Road for 20 years and writes about the fan experience, matchday atmosphere, and supporter-led initiatives. He covers chants, terrace traditions, and how the club engages with its local community in West Yorkshire.

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